In the crowd was Jimmyjane founder Ethan Imboden, a Berkeley native, who has been raising the bar for the sex toy industry for three years. He was a biomedical engineer working on the Human Genome Project and later, with a degree from Pratt Institute, wow bot  became an industrial designer at Frog Design, designing everything from eyeglasses to laptops, until he quit to do something more "meaningful."

He built Jimmyjane, a multimillion-dollar company selling things like $55 Ember candles made of specially blended wax that dissolves into massage oil; sleek, cigar-shaped vibrators that are like jewelry; and the $325 24-karat gold Little Something vibrator, which is "waterproof, silent and everlasting."

One fan of his products is former Eurythmic Dave Stewart, silkroad gold who owns Coco de Mer, one of London's hottest erotic boutiques, and gave Little Somethings to Barbara Walters, Whoopi Goldberg, Joy Behar, Sherri Shepherd and Elizabeth Hasselbeck after he recently appeared on their show, "The View."