EVE's newest Dev blog takes a look at the expansion that launched on June 10th.

And Factional Warfare is just the first of several ideas we have plans to implement that will allow players to immerse themselves fully in EVE. Our goal is to start from this initial point, and make regular, steady forward progress in bringing the player storylines and the CCP storylines closer together.

The challenge we face is that EVE has already evolved a very vibrant and crucially important self-directed story based around Alliances and their battles in 0.0 space. We see that experience as the ultimate expression of the sandbox ideals of EVE. Eventually, we hope all players will become involved in Alliance activities, once they become experienced pilots and wise to the ways of EVE. Our challenge is to continue to support that advanced level of play while creating a consistent, directed, immersive storyline system in Empire space. We have to carefully navigate the integration of our story threads with the adventures arising naturally out of the decisions of hundreds of thousands of players. We want to tell stories with the EVE community, not to the EVE community.

Someone that understands that players are the story.  Not only do we want to take part in it, we want to create, change, and truly be, that story!